Vic and Sade

Not all daytime shows were Soaps a few comedies existed and thrived, the most notable of these 15 minute daytime comedies was the classic Vic and Sade. Created and written by Paul Rhymer and sponsored by Proctor and Gamble, it was the non-serialized tales of an ordinary mid-western family. Victor Gook, his wife Sade and adapted son Rush. In later years the often spoke of character Sade's Uncle Fletcher was brought on when actor Art Van Harvey (Vic) became ill and a new boy character Russel was brought in when the actor playing Rush was drafted into the army. This was the whole cast and many days scripts featured just two characters talking to each other over life's small details (giving the other actors the day off). If you listened to Vic and Sade regularly you felt it had a gigantic cast with it's mentioning the same people over and over; Ruthie Stembottom, Smelly Clark, Bluetooth Johnson, Charlie Razorscum, Gus Fuss and so many more. It was through stories and postcards these characters became part of the cast and the Gook Family's world.

The show ran from 1932-1944 and again through 1945-1946 with it coming to TV in 1957. It was a very popular show with a devoted and loyal audience sometime 7 million listeners daily. The show would win praise from critics and win several awards.

Rhymer had a way of taking simple ideas and making them larger than life painting a unique picture of small town life, the comedy was subtle and always charming and made you want to visit "the small house halfway up the next block"!